Client
Aviron Development is a company-builder of elite cottage settlements.
Task
Brand identity for social networks
@avirondevelopment
Before
After
Decision
In real estate is sold not a product, but a way of life, so in addition to product content we highlight the atmosphere of life in cottage communities, community and pros of the client's management company, which closes almost any questions; we tell about locations and entertainment nearby.
The mix of content strategy objectives and desires and vision of inhouse marketers successfully coexists in the account and leads to steady growth in key metrics.
Publications
Knowing the behavioral scenarios of the target audience and its values -they are intelligent, erudite people striving for the best and belonging to a privileged society, -even such product content as houses, we try to present it from different sides. In this reference we combined the company's cottage settlements with famous paintings.