Azazello is a multi-brand women's clothing store in the middle-up segment with collections by Russian designers
@azazazello_ol

The boutique is a collection of bright, bold brands by Russian designers. They inspired us to create the corporate style of Azazello social networks, and our task is to reflect this uniqueness in content.

Before the work, we conducted a study of competitors and audience, and based on the conclusions we formed the brand positioning: "To be different and to gather views". The things presented in the space are bright, "complexly composed", with a lot of interesting details. You want to look at them, and when combined with each other they create a unique image that attracts the eye - all this we translate in the content. For example, we tell the story of how things were created and show examples of stylizations.
Before the work, we conducted a research of competitors and audience, and based on the findings we formed the brand positioning: "To be different and to gather views". The things presented in the space are bright, "complexly composed", with a lot of interesting details. You want to look at them, and when combined with each other they create a unique image that attracts the eye - all this we translate in the content. For example, we tell the story of how things were created and show examples of stylizations.