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Client
Author's travels on yacht with girl captain
Task
To develop a corporate identity for the personal brand of a girl captain, who organizes trips on yacht.
The client came with a clear request: "I want a mermaid with bare breasts in the style of Matisse's blue girls". And we happily embarked on the realization.
The brand positioning is aesthetic women's tours on yacht. The founder is a mermaid skipper who proves to herself that it is easy to sail a yacht in an evening dress.
The client came with a clear request: "I want a mermaid with bare breasts in the style of Matisse's blue girls". And we happily embarked on the realization.
The brand positioning is aesthetic women's tours on yacht. The founder is a mermaid skipper who proves to herself that it is easy to sail a yacht in an evening dress.
Decision
A mermaid with graceful forms was created for the logo. This image conveys the mood of traveling and the atmosphere of hedonistic rest. The logo is free, light and very aesthetic, just like the captain!
