Before we started working on the content strategy, we conducted a study of the studio's target audience. We identified the main segment - Dubai locals and their values - family traditions, desire to stand out, love for thoughtful and creative solutions. Based on the research, we created rubrics for the stories.
Thus, we tell about our favorite brands in the rubric We Like: we introduce the stories of their creation, and at the same time we broadcast the studio s expertise - we work only with the best. In the Before / After section we show how many iterations take place before the final version reaches the client.