Client
Sulina Studio is a premium interior design studio. In 2023 we opened an office in UAE and received the ADD award in the category "best country house project". Entering a new market and new business goals required repackaging the brand and its key meanings.
Task
Launch the brand in a new overseas market, form a Big Idea, values and positioning that is understandable to the overseas audience.
We conducted a large-scale competitor analysis, noted strengths and weaknesses and highlighted our own UTPs and points for tweaking.
We have outlined the scenarios for using the product: why do people order interior design? Why are individual solutions here as important to them as a quality vacation or special clothes?
On the basis of brand values we have identified reasons to use Sulina Studio product: